Franklin

Buying into change : mass consumption, dictatorship, and democratization in Franco's Spain, 1939-1982 / Alejandro J. Gómez del Moral.

Author/Creator:
Gómez del Moral, Alejandro J. author.
Publication:
Lincoln : University of Nebraska Press, [2021]
Format/Description:
Book
1 online resource (xiii, 363 pages) : illustrations.
Status/Location:
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Subjects:
Consumption (Economics) -- Social aspects -- Spain -- History -- 20th Century.
Consumers -- Spain -- History -- 20th century.
Democratization -- Spain -- History -- 20th century.
Spain -- Politics ans governemnt -- 1939-1975.
Spain -- Politics ans governemnt -- 1975-1982.
Contents:
Introduction
World-Class Stores and (Inter)national Ambassadors: The Department Store and the Formation of a Spanish Mass Consumer Society under the Early Dictatorship, 1939-1957
Imagining a New Señora Consumer: Emerging Mass Consumption, Gendered Consumer Magazines, and the First Rumblings of Boom-Era Cosmopolitanism, 1937-1956
(Super)Marketing Western Modernity: Self-Service, Sociocultural Change, and the Professionalization of Food Retailing during Spain's Miracle Years
"You Can Achieve Anything Nowadays If You Have Good Publicity": The Spanish Advertising Industry and Consumer Media in the International Integration of Late Franco-Era Spain
"On That Day, Borders Did Not Exist": Department Stores and Social Liberalization in Spain, 1960-1975
Epilogue
Notes
Bibliography
Index.
Notes:
Includes bibliographical references and index.
Electronic reproduction. New York Available via World Wide Web.
Description based on print version record.
Contributor:
JSTOR (Online Service)
ISBN:
9781496226327 (electronic bk.)
1496226321 (electronic bk.)
9781496205063
1496205065
9781496226310
1496226313
Publisher Number:
40030669333
Access Restriction:
Restricted for use by site license.