In this second revised edition of his book first published in 1974, Langley analyzes theater management principles and practice with updated examples. He has added major new chapters on non-profit professional theater, presenting organizations, and budget planning; and he has expanded existing material on marketing, computerized ticketing, advertising, fundraising, U.S. labor law and collective bargaining, audience psychology, and managing the artisic temperament. The appendices include a sample National Endowment for the Arts application form and an annotated guide to national and regional arts service organizations. ISBN 0-89676-115-0: $37.50.
The idea for theatre The manager for the idea The place for the performance The personnel for the theatre Commercial theatre Nonprofit professional theatre - Stock and dinner theatre College theatre Community theatre Theatrical presenting organizations Budget planning Cost control strategies The box office and other sources of earned income Fundraising and sources of contributed income Marketing functions Publicity and media relations Advertising and the sales campaign Facility and audience management The artistic-managerial partnership.
Includes bibliographical references (pages 637-662) and index.
Online version: Langley, Stephen. Theatre management and production in America.