Franklin

Theatre management and production in America : commercial, stock, resident, college, community, and presenting organizations / Stephen Langley.

Author/Creator:
Langley, Stephen.
Publication:
New York : Drama Book Publishers, ©1990.
Format/Description:
Book
xxviii, 680 pages : illustrations ; 24 cm
Status/Location:
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Details

Subjects:
Theater management -- United States.
Theater -- Production and direction -- United States.
Theater management.
Theater -- Production and direction.
United States.
Summary:
In this second revised edition of his book first published in 1974, Langley analyzes theater management principles and practice with updated examples. He has added major new chapters on non-profit professional theater, presenting organizations, and budget planning; and he has expanded existing material on marketing, computerized ticketing, advertising, fundraising, U.S. labor law and collective bargaining, audience psychology, and managing the artisic temperament. The appendices include a sample National Endowment for the Arts application form and an annotated guide to national and regional arts service organizations. ISBN 0-89676-115-0: $37.50.
Contents:
The idea for theatre
The manager for the idea
The place for the performance
The personnel for the theatre
Commercial theatre
Nonprofit professional theatre
- Stock and dinner theatre
College theatre
Community theatre
Theatrical presenting organizations
Budget planning
Cost control strategies
The box office and other sources of earned income
Fundraising and sources of contributed income
Marketing functions
Publicity and media relations
Advertising and the sales campaign
Facility and audience management
The artistic-managerial partnership.
Notes:
Includes bibliographical references (pages 637-662) and index.
Other format:
Online version: Langley, Stephen. Theatre management and production in America.
ISBN:
0896761150
9780896761155
0896761436
9780896761438
OCLC:
22110625