A test of the consumer jury method of ranking advertisements / by Neil H. Borden ... and Osgood S. Lovekin ... with the assistance of Paul K. Edwards ... and Mabel Taylor Gragg ...
- Boston, Mass., Harvard university, Graduate school of business administration, Bureau of business research, [c1935].
v, 61 p. illus. 28 cm.
- Harvard university. Graduate school of business administration Division of research. Business research studies, no. 11.