Franklin

A test of the consumer jury method of ranking advertisements / by Neil H. Borden ... and Osgood S. Lovekin ... with the assistance of Paul K. Edwards ... and Mabel Taylor Gragg ...

Author/Creator:
Borden, Neil Hopper, 1895-
Publication:
Boston, Mass., Harvard university, Graduate school of business administration, Bureau of business research, [c1935].
Format/Description:
Book
v, 61 p. illus. 28 cm.
Series:
Harvard university. Graduate school of business administration Division of research. Business research studies, no. 11.
Status/Location:
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Details

Other Title:
Comsumer jury method of ranking advertisements.
Subjects:
Advertising.
Notes:
On cover: Publication of the Graduate school of business administration ... Harvard university, vol. XXII ... no. 2.
Contributor:
Lovekin, Osgood Stevens. joint author.
Edwards, Paul Kenneth. 1898-
Gragg, Mabel Taylor. Mrs.
OCLC:
2153362