Franklin

Fundamentals of marketing / [by] William J. Stanton.

Author/Creator:
Stanton, William J.
Edition:
3d ed.
Publication:
New York, McGraw-Hill, [1971].
Format/Description:
Book
729 p. 25 cm.
Subjects:
Marketing.
Notes:
Bibliography: p. [704]-712.
ISBN:
0070608482
OCLC:
128497
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