Fundamentals of marketing / [by] William J. Stanton.

Author/Creator:

Stanton, William J.

Edition:

3d ed.

Publication:

New York, McGraw-Hill, [1971].

Format/Description:

Book
729 p. 25 cm.

Subjects:

Marketing.

Notes:

Bibliography: p. [704]-712.

ISBN:

0070608482

OCLC:

128497

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