Franklin

Road safety campaigns: design and evaluation., The use of mass communications for the modification of road user behaviour; report by an OECD road research group. / Prepared by G. J. S. Wilde with the assistance of J. L'Hoste, D. Sheppard and G. Wind.

Author/Creator:
Organisation for Economic Co-operation and Development.
Publication:
[Paris], Organization for Economic Co-operation and Development, 1971.
Series:
Road research.
Format/Description:
Book
75 p. illus. 27 cm.
Subjects:
Traffic safety
Advertising -- Traffic safety.
Notes:
Bibliography: p. 57-61.
Contributor:
Wilde, Gerald J. S. 1932-
OCLC:
610659
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