Franklin

Advertising, its economics, philosophy and technique / by Herbert W. Hess ... 92 illustrations and 5 plates in color.

Other records:
Author/Creator:
Hess, Herbert William, 1880-
Publication:
Philadelphia ; London [etc.], J. B. Lippincott company, [c1931].
Format/Description:
Book
xiii p., 1 l., 516 p. illus., plates (part col.) diagrs. 22 cm.
Subjects:
Advertising.
Notes:
"Collateral readings" at the end of most of the chapters.
OCLC:
318383
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