Franklin

Advertising psychology and research, an introductory book by Darrell Blaine Lucas and Steuart Henderson Britt.

Author/Creator:
Lucas, Darrell Blaine, 1902-1995
Edition:
1st ed.
Publication:
New York, McGraw-Hill, 1950.
Format/Description:
Book
xi, 765 p. illus. (part col.). 24 cm.
Subjects:
Advertising
Advertising -- Research
Notes:
Includes bibliographies.
Contributor:
Britt, Steuart Henderson, 1907-1979, joint author.
OCLC:
244857
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