Franklin

The role of price in the perception of a product class: an application of nonmetric multidimensional scaling.

Author/Creator:
Greene, Daniel Frederick.
Publication:
[Philadelphia], 1969.
Format/Description:
Thesis/Dissertation
Book
vii, 93 numb. l. illus. 29 cm.
Local subjects:
Penn theses -- Marketing.
Marketing -- Penn theses.
Notes:
Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1969.
Bibliography: l. 92-93.
OCLC:
244982548
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