Franklin

Consumer oriented approaches to marketing urban transit.

Author/Creator:
Lovelock, Christopher H.
Publication:
[Stanford, Calif.], Graduate School of Business, Stanford University, [1973].
Series:
PB. -220 781.
Format/Description:
Microformat
xviii, 404 p.
Subjects:
Local transit
Local transit -- California -- San Francisco Bay Area.
Travel -- Research
Notes:
"Prepared for Urban Mass Transportation".
"DOT/UMTA University Research and Training Grant No. CA-11-0008".
Microform. Springfield, Va., National Technical Information Service, 1973. 5 microfiches. 11 x 15 cm. ( PB : -220 781 ).
Contributor:
Stanford University. Graduate School of Business.
OCLC:
1245296
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