Consumer oriented approaches to marketing urban transit.

Author/Creator:

Lovelock, Christopher H.

Publication:

[Stanford, Calif.], Graduate School of Business, Stanford University, [1973].

Series:

PB. -220 781.

Format/Description:

Microformat
xviii, 404 p.

Subjects:

Local transit
Local transit -- California -- San Francisco Bay Area.
Travel -- Research

Notes:

"Prepared for Urban Mass Transportation".
"DOT/UMTA University Research and Training Grant No. CA-11-0008".
Microform. Springfield, Va., National Technical Information Service, 1973. 5 microfiches. 11 x 15 cm. ( PB : -220 781 ).

Contributor:

Stanford University. Graduate School of Business.

OCLC:

1245296

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