Franklin

Ads as art: a behavioral theory of the aesthetics of advertisements.

Author/Creator:
Goddard, Jules Orlando.
Publication:
[Philadelphia], 1967.
Format/Description:
Thesis/Dissertation
Book
xi, 354 numb. l. illus. 29 cm.
Local subjects:
Penn theses -- Marketing.
Marketing -- Penn theses.
Notes:
Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1967.
Includes bibliography.
OCLC:
244981716
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