Franklin

Cases in consumer behavior / F. Stewart Debruicker, Scott Ward.

Author/Creator:
DeBruicker, Stewart.
Publication:
Englewood Cliffs , N.J. : Prentice-Hall, 1980.
Format/Description:
Book
xii, 415 p. : ill. ; 24 cm.
Status/Location:
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Details

Subjects:
Consumers -- Case studies.
Marketing research -- Case studies.
Motivation research (Marketing) -- Case studies.
Notes:
Includes bibliographical references and index.
Contributor:
Ward, Scott, 1942- joint author.
ISBN:
0131183567 :
OCLC:
5170773