Franklin

Retail advertising : management and technique / William Haight.

Author/Creator:
Haight, William.
Publication:
Morristown, N.J. : General Learning Press, c1976.
Format/Description:
Book
xiv, 530 p., [2] leaves of plates : ill. ; 25 cm.
Subjects:
Advertising.
Advertising -- Management.
Retail trade.
Notes:
Includes index.
Bibliography: p. 516-521.
ISBN:
0382190467
OCLC:
2212915
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