Franklin

An exploratory application of reference group theory.

Author/Creator:
Stevenson, William Robert.
Publication:
[Philadelphia], 1959.
Format/Description:
Thesis/Dissertation
Book
vi, 77 numb. l. illus. (1 mount.). 29 cm.
Local subjects:
Penn theses -- Marketing. (search)
Marketing -- Penn theses. (search)
Notes:
502 Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1959.
Bibliography: l. 75-77.
OCLC:
244981771
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