Franklin

To compare or not to compare: the perceived informative impact and value of comparative print advertising.

Author/Creator:
Levy, Ellen Denise.
Publication:
[Philadelphia], 1979.
Format/Description:
Thesis/Dissertation
Book
xii, 349 l. illus. 29 cm.
Local subjects:
Communication -- Penn theses.
Penn theses -- Communication.
Notes:
Thesis (M.A. in Communication)--University of Pennsylvania, 1979.
Includes bibliography.
OCLC:
82068990
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