Franklin

MLA

Levy, Ellen Denise. To Compare Or Not to Compare: the Perceived Informative Impact and Value of Comparative Print Advertising. [Philadelphia], 1979.

APA

Levy, E. Denise. (1979). To compare or not to compare: the perceived informative impact and value of comparative print advertising. [Philadelphia].

Chicago

Levy, Ellen Denise. To Compare Or Not to Compare: the Perceived Informative Impact and Value of Comparative Print Advertising. [Philadelphia], 1979.