Franklin

The introduction of a new package into a market.

Author/Creator:
Gompper, John Ellsworth.
Publication:
[Philadelphia], 1951.
Format/Description:
Thesis/Dissertation
Book
127 numb. l. illus. (part fold.), charts, diagrs., tables. 29 cm.
Status/Location:
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Details

Local subjects:
Penn theses -- Marketing. (search)
Marketing -- Penn theses. (search)
Notes:
Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1951.
Bibliography: l. 124-125.
OCLC:
244984601