Franklin

The advantages and techniques of using the Negro newspaper when selling to the Negro market.

Author/Creator:
Nied, Robert Michael.
Publication:
[Philadelphia], 1955.
Format/Description:
Thesis/Dissertation
Book
ix, 170 numb. l. tables. 29 cm.
Local subjects:
Penn theses -- Marketing. (search)
Marketing -- Penn theses. (search)
Notes:
Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1955.
Bibliography: l. 166-170.
OCLC:
244993752
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