Franklin

Statistical fact book.

Standardized Title:
Statistical fact book (Direct Marketing Association (U.S.))
Other Title:
Statistical factbook.
DMA statistical fact book
issues for <1999-2004> have title: Direct Marketing Association's statistical fact book
Publication:
New York, NY : Direct Marketing Association, c1988-
Format/Description:
Journal/Periodical
v. : ill. ; 28 cm.
Annual
1988-
Continues:
Fact book (Direct Marketing Association (U.S.))
Subjects:
Direct marketing -- United States -- Statistics -- Periodicals.
Advertising, Direct-mail -- United States -- Statistics -- Periodicals.
Consumer behavior -- United States -- Statistics -- Periodicals.
Notes:
Latest issue consulted: 2006.
Contributor:
Direct Marketing Association (U.S.)
ISSN:
1049-6092
OCLC:
19259870
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