Franklin

Advertising self-regulation and outside participation : a multinational comparison / J.J. Boddewyn.

Author/Creator:
Boddewyn, J. J. (Jean J.)
Publication:
New York : Quorum Books, 1988.
Format/Description:
Book
xviii, 368 p. ; 25 cm.
Subjects:
Advertising -- Self-regulation -- Case studies.
Notes:
Includes index.
Bibliography: p. [357]-362.
ISBN:
0899302955 (lib. bdg. : alk. paper)
OCLC:
16717753
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