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You searched for: Classification H - Social Science, Economics, Sociology Remove constraint Classification: H - Social Science, Economics, Sociology Classification 300 - Social sciences Remove constraint Classification: 300 - Social sciences Library Lippincott Library Remove constraint Library: Lippincott Library Record Source Penn Remove constraint Record Source: Penn Subject Advertising Remove constraint Subject: Advertising
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1. The measurement of cumulative advertising effects.

Author/Creator:
Palda, Kristian S.
Series:
Ford Foundation. Doctoral dissertation series.
Publication:
Englewood Cliffs, N.J., Prentice-Hall, [1964].
Format/Description:
Book
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2. Advertising psychology and research an introductory book by Darrell Blaine Lucas and Steuart Henderson Britt.

Author/Creator:
Lucas, Darrell Blaine, 1902-1995.
Edition:
1st ed.
Publication:
New York, McGraw-Hill, 1950.
Format/Description:
Book
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